A million bullets, almost as large as a person, flying at you from all directions. The source of these dangerous flying projectiles: turrets.
Yesterday, there was an uproar as King, creators of Candy Crush, had their trademark for the word ‘candy’ approved in the EU. People were worried as it seemed King were coming down on any game which used the word ‘candy’ in it’s title.
Update #1: King have pulled their trademark request for the word ‘candy’ in the US, but they are holding onto their EU one.
After contacting them, a representative for King said:
“We have trademarked the word ‘CANDY’ in the EU, as our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion. We don’t enforce against all uses of CANDY some are legitimate and of course, we would not ask App developers who use the term legitimately to stop doing so.
I took a look at Candy Slots, and can clearly see why King felt it was legitimate to enforce their trademark on this specific app. The Candy Slots logo uses some of the sweets found in the Candy Crush game and also contains the word ‘candy’ in it’s title which, in my eyes, is building off the success of King illegitimately. If you have reports on apps which legitimately use ‘candy’ being taken down, please let us know by leaving a comment or emailing us.
In response to King’s trademark of the word ‘candy’, indie developers have launched a two week Candy Jam. The task it to create a game involving candies and use the word ‘candy’ several times. You can also get bonus points for using ‘scroll’, ‘memory’ and ‘saga’. These words are likely in response to the scrolls dispute between Bethesa and Mojang, the Ravensburger trademark of ‘memory’ and King disputing the trademark of ‘The Banner Saga’ as they felt it was too close to their saga trademarks.